Unit No 01

Scope of Managerial Economics


Managerial Economics
Managerial economics is concerned with the application of economic principles and methodologies to the decision-making process within the firm or organizations under the conditions of uncertainty.

Definition
According to MC Nair and Meriam, “Managerial economics is the use of economic modes of thought to analyze business situations.

·         A close relationship between management and economics has led to the development of managerial economics

·         Part of Micro Economics

·         Focus on risk, demand, production cost, pricing and market structure

·         Managerial economics is used by firms to improve their profitability.

·         It is the economics applied to problems of choices and allocation of scarce resources by the firms.

·         Application of economic theory and tools of analysis of decision science

Basic features of managerial economics
1. It is concerned with decision making of an economic nature
2. It is micro economic in character
3. It largely uses that body of economic concepts and principles, which is known as theory of the firm
4. It is goal oriented and prescriptive
5. Managerial economics is both conceptual and metrical. It includes theory and measurement.


Three Choice Problems of an economy

Scope of Managerial Economics
1. Resource allocation

2. Inventory and queuing problem

3.Pricing problem

4. Investment Problem

Managerial Economics and other disciplines
1. Micro economic theory
2. Macroeconomic Theory
3. Operations research
4. Theory of decision making
5. Statistics
6. Management theory and accounting


Economic Problems

Human wants are unlimited. When one want is satisfied, another arises. However, the resources to satisfy these wants are limited. This is called economic problems

a) unlimited Wants
b) Limited Resources
c) Alternative use of resources


Micro Economics
Microeconomics is the study of economic activity of an individual firm or a small group. It deals with the problems of production, consumption, pricing, income etc. It is a narrow concept.

Macro Economics
Macro economics is the study of economic activity of an economy
It deals with the problems of unemployment, poverty, foreign trade, literacy etc. It is a broad concept.

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